Your pre-heading goes here where you grab attention

Here’s where your big headine goes. It
should speak to the solution they are
looking for

Here in the subheading you address the most immediate objection they
might have.

Reader, here is the big problem you have.

In this section you show them that you understand exactly what they’re going through.

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I’ve been able to figure out the secret to fixing this problem…

Here you tell them that you have the solution you need. You’re not revealing the solution, just saying that you found it.

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This secret can help you to be successful with your problem too

Next you want to illustrate exactly how this “discovery”. That you’ve made can solve their problem (the one mentioned in the first paragraph).

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You might think that nothing will work for you but this is different…

This is where you address any objections they may have… if they’ve tried lots of things and are frustrated, this is where you tell them how your specific solution addresses these.

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I’ve also tried lots of things that didn’t work… before this secret.

Here you tell you own story… how you dealt with and overcame this specific problem in you. Before the solution, life while applying the solution and life now that you have successfully used your solution. You want the reader to dream of having this same outcome for themselves.

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Here’s how I discovered this special secret to success

Explain how you came to know this secret. This helps the reader to trust that you know what you’re talking about and can actually help them.

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I’m going to teach you exactly how to solve this problem

Now that you’ve explained your own success journey, in this paragraph you want the reader to feel excited that you’re going to share the same process with them.

Big Concept #1 that will help them get results

Here you talk about a part of your framework. Not tools or teachings but ONE idea or concept that is critical for results. You’re going to explain why its so important and how NOT having access to it can

Big Concept #2 that will help them get results

Big Concept #3 that will help them get results

This section is where you body declare your big promise. After they
know these 3 concepts, they’ll have the specific result they want.

Here’s where you introduce the program that will teach them the concepts they need.

This is the first point at which you talk about the exact offer. Before this, you’re just creating desire. Now they desire it… tell them what they have to do to get it.

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